Kelly-Strayhorn Theater

Identity. Website.

A great neighborhood deserves a great theater. Which is exactly what The Kelly Strayhorn Theater provides to Pittsburgh’s East End in the heart of East Liberty. The Kelly Strayhorn Theater provides provocative, original programming, and rents out their space to bring exciting and unusual events to the area. But their website was far from their hip and inventive style. We worked with their in-house designer to build a brand that fit the theater now and would continue to reflect it in the future. We used bold colors and featured a rotating slideshow that their designer could update regularly with fresh artwork for new shows and events. We highlighted their social icons to fit their active social presence.

 

We also made browsing the website an easier experience for visitors. We made it easier for them to learn about events, classes, and workshops, as well as purchase tickets. We made sure that the content addressed common concerns of patrons and gave information about the rich culture of the East Liberty neighborhood. Integrating their event software helped us expand our knowledge of how these programs work with WordPress, and today we are continuing to help the theater with email marketing to drive patrons to their new and improved website.

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