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Get Creative with Calls to Action

By Jessica Brown

Avatar for Jessica Brown

Last year, we wrote an article on the importance of calls to action (CTAs) and how they can help you drive your customers to do what you want them to do. But we thought you could use a little bit more help.

Believe it or not, people want instructions. They save them time and don’t leave them wandering your website looking for answers or ways to contact you. And having educated customers and clients helps you in the long run – because they can have a better idea of whether or not they are a good fit for your business.

So – what can you make your customers do? Depending on what you hope to accomplish, here are some ideas for calls to action:


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These are just examples, so don’t be afraid to get creative, with things like, “Take our Quiz to Find Out if You’re a Good Candidate for Bankruptcy,” or, “Get to Know Our Smart and Helpful Team.”


Get what you want by telling your customers what you need from them! (Or how you can help.)