Industry

  1. 20 Smart Ways Small Businesses Can Spend $100 (Part 2)

    Jessica Brown

    Last week, we gave 10 ideas for ways for small business owners to spend $100 wisely. Here are 10 more to round out the list: 11. LinkedIn pro LinkedIn is a helpful tool for businesses looking for potential talent and job seekers alike. It is also a great forum for business owners to discuss their industry with others and catch up...

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  2. Sass: CSS with Superpowers!

    Thad Bloom

    Sometime around April of last year, our development team adopted using Sass as a CSS preprocessor in our development workflow. At first, I was apprehensive to change my old school method of writing code. That quickly changed after completing my first project utilizing the features of Sass. What exactly is Sass? Sass is the most mature, stable, and powerful professional...

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  3. 20 Smart Ways Small Businesses Can Spend $100 (Part 1)

    Jessica Brown

    How many hats do you have to wear as a small business owner? In a perfect world, your to-do list would be filled with high-level business decisions, like what your core values are and where you’d like the business to go in the future. But more often, your daily tasks also include sending 500 emails, faxing three piles of paperwork,...

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  4. Composing Code

    JD Tinney

    I imagine the method in which I write code resembles a composer arranging the structure of a musical piece. Like a musical composition, code can consist of many individual movements, each with their own personality and function. Looking at code in these separated sections allows me to come up with new or creative ways to craft the form and flow...

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  5. Measuring Success Part 2: Why You Will Fail at Organic Ranking

    Bethany Bloise

    As we discussed in Part 1 of this post, marketing success is not defined solely by how high you rank in Google’s organic results. But why can’t you make Google ranking your top marketing priority? Quite simply, trying to rush into first place on Google will ultimately set you up to fail. No, it’s not a bad thing to want...

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  6. Measuring Success Part 1: Why It’s Not All About Organic Ranking

    Bethany Bloise

    Everyone wants to rank number one in Google, which is an understandable desire since links in the first position of Google results get an estimated 33% of all search traffic. But being number one in Google search results for a target keyword isn’t the only way to define business or marketing success. Part of marketing is identifying your business goals...

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  7. Are You Experienced? – Design and the User Experience

    Alex Rebele

    With the rapid advancement and ubiquity of computers, interactive design has become a ground for serious psychological trial. Computers have melded into our everyday lives, and to a point, feel quite natural to navigate. We owe that to those who specialize in UX (user experience).   What is UX? It has a few names (user experience design, interaction design, human-computer...

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  8. Keeping it Simple

    Caitlin Ewing

    When designing a new website, one of the most important milestones is settling on a look and feel. Should the website be handcrafted, technologically advanced, fun loving, or financially reputable? It may often be a combination of several themes, but the important thing is to utilize what is appropriate for your business and your users. For the purpose of this...

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  9. Tell the Best Story…And Be the Best Business

    Bethany Bloise

    Everyone loves the experience created by a great story. Stories are clearly present in books, plays and movies, but stories can also be your friend’s description of her day. They’re the things used in marketing to get our attention, draw us in and provide unique emotional experiences that ultimately sell us on a product. People remember stories, and stories make...

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  10. Why it Pays to Get Your Team Involved in Your Marketing

    Jessica Brown

    In your company, from intern to CEO, everyone should have a common goal. And that goal should be to make your company successful, to drive sales, or to build a cohesive brand. After all, a healthy company means a healthy career for its employees. Each member of your team has a specific job to contribute to the company’s success. But...

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