Industry

  1. 9 Things to Consider in Your Rebrand

    Jessica Brown

    So, you’ve decided that you need to rebrand your company. Perhaps you’ve gone through a major change in your offerings and need the look and messaging to match. Perhaps you’re stuck in the past and feel like your brand needs to be modernized in order to look professional. Or, perhaps your customer base has changed. A rebrand is no small...

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  2. Key Principles of a Successful Logo

    Alex Rebele

    With the abundance of visual information thrown at people on a day-to-day basis, whether it be printed materials or digital, attention spans have been growing increasingly short.  You only have a couple of seconds to engage someone in your brand before they move on to something else. Your logo is the opportunity to embed your brand into someone’s memory, and...

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  3. Why Client Deadlines are Important in Web Development

    Jessica Brown

    Everyone responds to deadlines differently. Some people thrive on deadlines, seeing them as challenges and a chance for them to rise to the occasion. Others see them as a source of anxiety and pressure that can slow down their creative process. Just like every client at Imagebox is unique, their needs are also. Some clients don’t have a certain date...

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  4. Instagreatness: What is Instagram and Who is Doing it Right?

    Jessica Brown

    Photography has come a long way from huge cameras and hours spent in dark rooms. Not only has technology made our photographs crystal clear and easy to customize, but it’s made it even easier for us to share our favorite snapshots with the world. If you haven’t heard of Instagram yet, it’s time you did. Especially if you’re a business...

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  5. Discover Your Own ‘Best Time to Post’

    Jessica Brown

    While sitting with a client last week, I was asked what the best time would be to post on social media. My client said that she tried to do some research and that just when she found an article with an answer, she found another article to contradict that one. The answer I gave my client was to think about...

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  6. 10 Unconventional Ways for Your Biz to Use Twitter

    Jessica Brown

    I have been using Twitter since 2008 and, admittedly, I didn’t get the point at first. But over the past six years, I have grown to use it on a daily basis as a way to stay connected and share my thoughts with the world. More and more businesses are warming up to twitter, too, with social presence becoming more...

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  7. Sketching Out Ideas for Mobile and Web Design

    Alex Rebele

    There are many tools and apps out there for the sole purpose of creating wireframes and prototypes in a short time frame.  Although useful, there are benefits to starting simple.  Pencil and paper are still a sure way to quickly flesh out concepts before committing to any one idea.     Why Sketch? Sketching is a great way to start...

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  8. Spring Cleaning: Freshen Up Web & Social Content

    Jessica Brown

    The short-lived sunshine in Pittsburgh last week put a few things on my mind:  shorts, barbecues and spring-cleaning. However, it’s not just a clean pantry and organized closet that I want to focus on; many business owners forget that the content on their website and social accounts needs to be cleaned up every now and then.   Out with the...

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  9. What is a Thought Leader? (And How to Become One)

    Jessica Brown

    If you’ve looked into blogging (as you should be), chances are you’ve heard the title “thought leader.” In fact, the phrase thought leader has become a buzzword in business, with everyone vying for the title… and plenty of people pretending they have the credentials. I decided to dive into the topic of what a thought leader is, and why a...

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  10. Photo Uploading 101

    Chad Warren

    Have you ever tried to upload a photo to your WordPress website? If so, you know you’ve had some problems because of all of the settings you can click on. So what do you do? Many people have found success while uploading a photo by following these steps to ensure you don’t end up wondering why your final result is...

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