Industry

  1. Branding   •   Copywriting   •   Industry

    Your Nonprofit Mission Statement Could Use Some Moxie

    Cory Bosket

    “Spreading ideas.” “Celebrating animals, confronting cruelty.” “Story by story, we bring you the world.” What do these statements have in common? They stand out, engage our emotions, and most importantly, they are remembered. They are mission statements, and it’s not surprising that they represent some of the biggest nonprofits in the country.     All too often, writing a mission...

    Read More »

  2. Why I Love Working With Nonprofits

    Brad Meucci

    In a few months I will celebrate my six year anniversary as an Account Manager at Imagebox. During my tenure I have had the opportunity to work with a wide variety of clients, some great, while others not so much. One thing I have found during my experience is that there’s one client ‘type’ that always seems to be a...

    Read More »

  3. Design   •   Industry

    Why Your Website Doesn’t Look the Same in Every Browser

    Thad Bloom

    You’ve just received a development link from us, which shows you the progress of your new website. You open it up in Internet Explorer 8 and immediately notice that many elements do not have the beloved rounded corners from the initial design mockup — the ones that you loved so dearly! Upon seeing this atrocity, you might tilt your head back and...

    Read More »

  4. For your WordPress

    JD Tinney

    WordPress is an online, open source website creation tool written in PHP. It is the one of the easiest and most powerful blogging and website content management system (or CMS) in existence. Many sites these days are running on WordPress. You may have worked on a site using this platform, but does that mean you know your WordPress. Your custom-built...

    Read More »

  5. There’s No All-in-One Method to Marketing

    Jessica Brown

    Why it’s Necessary to Take an Integrative Approach When someone tells me that their blog isn’t getting much traffic, or that they don’t feel like people are reading their posts, the first thing I usually look at are their social media accounts. Most of the time, I guarantee you that they haven’t been doing much to promote the posts, if...

    Read More »

  6. Common Website ‘Mistakes’ and Why to Avoid Them

    Jessica Brown

    The quotes in the title of this blog post are there because it’s possible that even with these issues on your website, you could still get traffic. But they may DEFINITELY be hurting your chances. Your website should be informative, attractive, and encourage your customers to buy, NOT confusing, overwhelming and cliché. Are you making any of these website “mistakes”?...

    Read More »

  7. The Many Faces of Meetings

    Jessica Brown

    Communication technology has made leaps and bounds in the past few decades. Cell phone have only been around since 1973 – and they sure didn’t look sleek and sophisticated at the very beginning. In the 70’s, you pretty much had two options for having a business or client meeting. You could have the meeting in person, or you could do...

    Read More »

  8. Get Creative with Calls to Action

    Jessica Brown

      Last year, we wrote an article on the importance of calls to action (CTAs) and how they can help you drive your customers to do what you want them to do. But we thought you could use a little bit more help. Believe it or not, people want instructions. They save them time and don’t leave them wandering your...

    Read More »

  9. Where to Find Blogging Inspiration

    Jessica Brown

    We’ve talked before about why blogging is a smart tactic in your marketing strategy. It’s good for SEO, it positions you as a leader in your industry, and it gives you original content to share on social media. However, if you understand the importance of blogging but aren’t feeling inspired to sit down and write – that’s almost as big...

    Read More »

  10. Why You SHOULD Care About Social Media

    Jessica Brown

    I hear people say it all of the time. “I’m not on social media. No one cares what I had for dinner or that I got a flat tire on my way to work.” This is not a bad way to think. Some people just simply don’t want to share their business with the world, and that makes sense. But...

    Read More »