Design

  1. Website Accessibility 101

    Ashley Fennell

    Why is web accessibility so important? The internet is ingrained into our daily lives. We wake up and check the news, weather and email all before leaving bed.  But have you ever needed to do these tasks using a screen reader or keyboard navigation? The goal of an accessible websites is to provide universal access to everyone regardless of how...

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  2. Taking Care of Your Visual Brand Part 3: Photos, Icons, and Other Stuff

    Nick Pascuzzi

    “A picture is worth a thousand words.” This is a phrase that’s almost as cliché as most stock photography, but it’s true. Imagery is critical in conveying your nonprofit’s brand and can make a difference in compelling a potential supporter to take action. The wrong imagery can also annoy or confuse your visitors, ultimately affecting your brand’s value. Selecting assets...

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  3. Inspiration for your Brand

    Linn Ruiz-Goubert

    Are you in the process of creating a visual identity for your nonprofit? Whether your organization is brand spanking new or you are overhauling your identity, you might be struggling to come up with ideas. This isn’t unusual. As a designer, I use various resources for inspiration, which, more often than not, can help me come up with fresh ideas....

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  4. Taking Care of Your Visual Brand: Part 2 – The Identity System

    Nick Pascuzzi

    When it comes to how your nonprofit is seen in the world, your logo is just the tip of the iceberg. It’s just one part of a much larger identity. In my last post, I spoke of how important it is to manage your organization’s logo, but underneath that logo a much larger, effective identity system should exist. The Identity...

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  5. Human-Centered Design: A Powerful Tool for Brainstorming

    Linn Ruiz-Goubert

    As a graphic designer, Human-Centered Design (HCD) has been an extremely useful tool for generating ideas on the fly and creating strong solutions. It is essentially brainstorming on a deeper level. What’s great about HCD is that not only is it a powerful tool, but anyone can do it! The basic supplies needed for most HCD techniques are markers, paper,...

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  6. Taking Care of Your Visual Brand: Part 1 – Handling Your Nonprofit’s Logo

    Nick Pascuzzi

    If you’re a nonprofit or small start-up, chances are you don’t have a big in-house design or marketing team that keeps watch over the visual elements of your brand (photos, logos, fonts, etc.). If you do, great! If not, you’re probably the one getting your hands dirty building presentations, compiling reports, updating social media, ordering t-shirts, and creating signage. That...

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  7. Design   •   Industry

    Why Your Website Doesn’t Look the Same in Every Browser

    Thad Bloom

    You’ve just received a development link from us, which shows you the progress of your new website. You open it up in Internet Explorer 8 and immediately notice that many elements do not have the beloved rounded corners from the initial design mockup — the ones that you loved so dearly! Upon seeing this atrocity, you might tilt your head back and...

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  8. First Impressions Count – Elements of a Great Website

    Alex Rebele

    It is said people buy from those they “know, like and trust.” Your website is no different. It must be eye-catching and also feel familiar. Let’s break down the key components of what makes a solid website design. Simplicity The homepage needs to act as an initial pitch – quick and to the point. It should consist of small digestible...

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