Copywriting

  1. Branding   •   Copywriting   •   Industry

    Your Nonprofit Mission Statement Could Use Some Moxie

    Cory Bosket

    “Spreading ideas.” “Celebrating animals, confronting cruelty.” “Story by story, we bring you the world.” What do these statements have in common? They stand out, engage our emotions, and most importantly, they are remembered. They are mission statements, and it’s not surprising that they represent some of the biggest nonprofits in the country.     All too often, writing a mission...

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  2. Content   •   Copywriting   •   Strategy

    Nonprofit Storytelling Done Right: 5 Steps to Sharing Your Social Impact

    Cory Bosket

    Whether you’re sharing around the water cooler, sitting around a campfire, pitching a prospective client or running for public office, it pays to have a knack for narrative. Good stories have the power to pull at our emotions and grab our attention. Great ones, however; they have the power to spark movements. They can inspire members of your community and...

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  3. What Weird Al Can Teach Us About Writing Websites

    Zach Simons

    Many people have taken a crack at satirizing business speak. Office Space did it in 1999, HBO’s Silicon Valley is doing it today, and I’m sure there are countless other examples throughout modern history. None can so hilariously yet accurately serve as a guide for our purposes in writing web content, as can Weird Al Yankovic’s “Mission Statement” of his...

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  4. Writing a Great “About Us” Section

    Jessica Brown

    If you’ve never done it before, you may not think that writing an “About Us” section for a website is that hard. You just need to cover the W’s: who, what, when, where, why – right? However, it can be very challenging to write about yourself, especially when that encompasses your business, too! Here are a few tips for telling...

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