Branding

  1. Branding   •   Copywriting   •   Industry

    Your Nonprofit Mission Statement Could Use Some Moxie

    Cory Bosket

    “Spreading ideas.” “Celebrating animals, confronting cruelty.” “Story by story, we bring you the world.” What do these statements have in common? They stand out, engage our emotions, and most importantly, they are remembered. They are mission statements, and it’s not surprising that they represent some of the biggest nonprofits in the country.     All too often, writing a mission...

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