Industry What is a Thought Leader? (And How to Become One) If you’ve looked into blogging (as you should be), chances are you’ve heard the title “thought leader.” In fact, the phrase thought leader has become a buzzword in business, with everyone vying for the title… and plenty of people pretending they have the credentials. I decided to dive into the topic of what a thought leader is, and why a... Read More »
Industry Photo Uploading 101 Have you ever tried to upload a photo to your WordPress website? If so, you know you’ve had some problems because of all of the settings you can click on. So what do you do? Many people have found success while uploading a photo by following these steps to ensure you don’t end up wondering why your final result is... Read More »
Industry 20 Smart Ways Small Businesses Can Spend $100 (Part 2) Last week, we gave 10 ideas for ways for small business owners to spend $100 wisely. Here are 10 more to round out the list: 11. LinkedIn pro LinkedIn is a helpful tool for businesses looking for potential talent and job seekers alike. It is also a great forum for business owners to discuss their industry with others and catch up... Read More »
Industry Sass: CSS with Superpowers! Sometime around April of last year, our development team adopted using Sass as a CSS preprocessor in our development workflow. At first, I was apprehensive to change my old school method of writing code. That quickly changed after completing my first project utilizing the features of Sass. What exactly is Sass? Sass is the most mature, stable, and powerful professional... Read More »
Industry 20 Smart Ways Small Businesses Can Spend $100 (Part 1) How many hats do you have to wear as a small business owner? In a perfect world, your to-do list would be filled with high-level business decisions, like what your core values are and where you’d like the business to go in the future. But more often, your daily tasks also include sending 500 emails, faxing three piles of paperwork,... Read More »
Industry Composing Code I imagine the method in which I write code resembles a composer arranging the structure of a musical piece. Like a musical composition, code can consist of many individual movements, each with their own personality and function. Looking at code in these separated sections allows me to come up with new or creative ways to craft the form and flow... Read More »
Industry Measuring Success Part 2: Why You Will Fail at Organic Ranking As we discussed in Part 1 of this post, marketing success is not defined solely by how high you rank in Google’s organic results. But why can’t you make Google ranking your top marketing priority? Quite simply, trying to rush into first place on Google will ultimately set you up to fail. No, it’s not a bad thing to want... Read More »
Industry Measuring Success Part 1: Why It’s Not All About Organic Ranking Everyone wants to rank number one in Google, which is an understandable desire since links in the first position of Google results get an estimated 33% of all search traffic. But being number one in Google search results for a target keyword isn’t the only way to define business or marketing success. Part of marketing is identifying your business goals... Read More »
Industry Are You Experienced? – Design and the User Experience With the rapid advancement and ubiquity of computers, interactive design has become a ground for serious psychological trial. Computers have melded into our everyday lives, and to a point, feel quite natural to navigate. We owe that to those who specialize in UX (user experience). What is UX? It has a few names (user experience design, interaction design, human-computer... Read More »
Studio We’re Hiring! We are looking for a new member of the Imagebox team! If the job description below sounds perfect to you, email your resume to Brad Meucci at brad@imagebox.com. Description: Job Title: SEO Specialist Role Summary: Imagebox is looking for a new SEO Specialist to help manage their expanding list of internet marketing clients. An ideal candidate will have a strong... Read More »