1. Pinterest Tips for Nonprofits

    Chad Warren

    Pinterest is a relatively new kid on the block in terms of social media networks. Since migrating from an invitation only service back in August 2012, Pinterest has really taken the social media scene by storm. The trouble with Pinterest for many businesses and nonprofits is trying to figure out how to utilize it to its fullest potential. Let’s take...

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  2. There’s No All-in-One Method to Marketing

    Jessica Brown

    Why it’s Necessary to Take an Integrative Approach When someone tells me that their blog isn’t getting much traffic, or that they don’t feel like people are reading their posts, the first thing I usually look at are their social media accounts. Most of the time, I guarantee you that they haven’t been doing much to promote the posts, if...

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  3. Common Website ‘Mistakes’ and Why to Avoid Them

    Jessica Brown

    The quotes in the title of this blog post are there because it’s possible that even with these issues on your website, you could still get traffic. But they may DEFINITELY be hurting your chances. Your website should be informative, attractive, and encourage your customers to buy, NOT confusing, overwhelming and cliché. Are you making any of these website “mistakes”?...

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  4. The Many Faces of Meetings

    Jessica Brown

    Communication technology has made leaps and bounds in the past few decades. Cell phone have only been around since 1973 – and they sure didn’t look sleek and sophisticated at the very beginning. In the 70’s, you pretty much had two options for having a business or client meeting. You could have the meeting in person, or you could do...

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  5. Get Creative with Calls to Action

    Jessica Brown

      Last year, we wrote an article on the importance of calls to action (CTAs) and how they can help you drive your customers to do what you want them to do. But we thought you could use a little bit more help. Believe it or not, people want instructions. They save them time and don’t leave them wandering your...

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  6. Give Customers Something Valuable – Time

    Jessica Brown

    The sad truth is that MOST people don’t want to spend hours pouring over every detail of your website. As a copywriter, this is hard for me to hear, too! But most people just want to get to the information that they need and then get going. While you want to give users all of the information they may need...

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  7. Where to Find Blogging Inspiration

    Jessica Brown

    We’ve talked before about why blogging is a smart tactic in your marketing strategy. It’s good for SEO, it positions you as a leader in your industry, and it gives you original content to share on social media. However, if you understand the importance of blogging but aren’t feeling inspired to sit down and write – that’s almost as big...

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  8. Why You SHOULD Care About Social Media

    Jessica Brown

    I hear people say it all of the time. “I’m not on social media. No one cares what I had for dinner or that I got a flat tire on my way to work.” This is not a bad way to think. Some people just simply don’t want to share their business with the world, and that makes sense. But...

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  9. 9 Things to Consider in Your Rebrand

    Jessica Brown

    So, you’ve decided that you need to rebrand your company. Perhaps you’ve gone through a major change in your offerings and need the look and messaging to match. Perhaps you’re stuck in the past and feel like your brand needs to be modernized in order to look professional. Or, perhaps your customer base has changed. A rebrand is no small...

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  10. Key Principles of a Successful Logo

    Alex Rebele

    With the abundance of visual information thrown at people on a day-to-day basis, whether it be printed materials or digital, attention spans have been growing increasingly short.  You only have a couple of seconds to engage someone in your brand before they move on to something else. Your logo is the opportunity to embed your brand into someone’s memory, and...

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