1. Content   •   Strategy

    Putting your best content forward: part 2– discovering the details.

    Caitlin Ewing

    Hello again, awesome reader. In my previous post, I explained why focusing primarily on your new website’s content, while having great supporting design and functionality, will lead to the most successful project outcome. Your organization’s story is the most important asset when connecting with your community – make sure you tell it in the most effective way! In this article,...

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  2. Taking Care of Your Visual Brand: Part 2 – The Identity System

    Nick Pascuzzi

    When it comes to how your nonprofit is seen in the world, your logo is just the tip of the iceberg. It’s just one part of a much larger identity. In my last post, I spoke of how important it is to manage your organization’s logo, but underneath that logo a much larger, effective identity system should exist. The Identity...

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  3. 5 Tips for Using Instagram for Your Nonprofit

    Chad Warren

    Instagram began popping up on mobile phones about 5 years ago, and hasn’t stopped growing since. This social media network is often used to share creative and captivating images and video. Instagram has allowed the most novice photographer to create great looking photos and videos. The most successful Instagram accounts out there are constantly experimenting and showing off their photography/videography...

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  4. Human-Centered Design: A Powerful Tool for Brainstorming

    Linn Ruiz-Goubert

    As a graphic designer, Human-Centered Design (HCD) has been an extremely useful tool for generating ideas on the fly and creating strong solutions. It is essentially brainstorming on a deeper level. What’s great about HCD is that not only is it a powerful tool, but anyone can do it! The basic supplies needed for most HCD techniques are markers, paper,...

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  5. Plugins Plugins Plugins

    JD Tinney

    While plugins may initially solve certain WordPress issues your team may discover, installing them haphazardly can potentially cause more problems down the road. Sometimes plugins are useful, but when you get too many interacting and running on your nonprofit’s website, compatibility issues may arise. Your site speed could change drastically from installing one or two unneeded plugins. Site security can...

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  6. Taking Care of Your Visual Brand: Part 1 – Handling Your Nonprofit’s Logo

    Nick Pascuzzi

    If you’re a nonprofit or small start-up, chances are you don’t have a big in-house design or marketing team that keeps watch over the visual elements of your brand (photos, logos, fonts, etc.). If you do, great! If not, you’re probably the one getting your hands dirty building presentations, compiling reports, updating social media, ordering t-shirts, and creating signage. That...

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  7. Best Sunday Dress for Your Nonprofit’s Social Media

    Chad Warren

    As a nonprofit, B corporation or any other business for that matter, the initial image we portray will cause new, potential donors or clients to form an opinion of the organization within the first few seconds. It’s long been said that first impressions are everything. Your social presence is no different. You should always put on your “Sunday best” when...

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  8. 9 Reasons Why Your Nonprofit Should Start Blogging Now – Part 1

    John Mahood

    Welcome to the first of three articles meant to move you from procrastination to productivity in doing what you know you should have been doing for years, blogging. We’ve all heard that this simple practice will grow our businesses and enhance our lives. However, if you’re like me, writing has always been a struggle. Getting past the struggle is easier...

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