1. Why Blogging is Important for Your Business (Part 1)

    John Mahood

    In order to create a blog strategy and implement it in an efficient way, a good bit of planning needs to take place. Which is why a lot of small business owners end up dropping the ball when it comes to updating their blog regularly. But in today’s world, of search engine optimization strategies and social media sharing, failing to...

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  2. What is Google Authorship?

    Jessica Brown

    When you do great work, sometimes it’s nice to have your face associated with it. Now, when it comes to writing great blog posts, it’s easy to claim it as your own for the world to see. When searching for something in Google recently, have you noticed the tiny headshot next to the results? That means that the author of...

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  3. 10 Easy Blog Posts You Can Write Today

    Jessica Brown

    When I meet with clients to discuss blogging, they generally have two issues that stand in the way of churning posts out : time and ideas. While we can save you time by writing posts for you, helping you organize an outline of your ideas and doing some research, we can also help you brainstorm blog post ideas to create...

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  4. How Imagebox Works With You on Site Content

    Jessica Brown

    If you haven’t read any of my blog posts, allow me to introduce myself. My name is Jessica, and I’m the Strategic Storyteller at Imagebox. It’s my job to help you figure out your business’s story and more effectively share it with the world, through your website, social media platforms, and print. With an educational background in journalism, English, and...

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  5. The Weakest Link: How Content Marketing Has Replaced Link Building

    John Mahood

    Once upon a time, the secret recipe to ranking highly in search engines was one simple step: Link building. Solely focused on increasing the number of inbound links to your site, there was zero emphasis put on creating great content to pull in those searching for products and services like yours. In outdated link building strategies, you could simply use...

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  6. Be a Terrific Tweeter: 6 Steps to Success

    Jessica Brown

    When Twitter launched in March 2006, a lot of people didn’t understand all the hype. What can I say in 140 characters? How can this be beneficial to my business? What is a hashtag?   But in the past seven years, Twitter has garnered a lot of much-deserved respect. I’ve been a fan of Twitter since the beginning. Because I have a...

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  7. A Content Marketer’s Tool Kit

    Jessica Brown

    It’s not all hammers and wrenches. Every professional has their own version of a tool kit. For a content marketer, that tool kit includes a wide variety of online and offline resources. But in order to appreciate the tools that a content marketer uses, it’s important to understand what we do. If you’re confused on what content marketing is, the...

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  8. Awesome First Impressions

    Caitlin Ewing

    How a great logo design can help your business make a meaningful connection A logo is a visual mark, representing a brand that is often composed of graphics and text. Whether you’re a start-up or a business with a rich history, chances are, you have a one. It can be traditional or contemporary, literal or abstract. It’s often the most...

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  9. Secure Password Selection

    Chad Warren

    Each and every day there are cat burglars out on the prowl. All too often we hear news of innocent victims or their homes being violated by those who make it their mission to exploit the weaknesses of others. All of the protection in the world will do you no good to safeguard your home if you leave the backdoor...

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  10. Be an Online Customer Service Pro

    Jessica Brown

    It’s an age-old saying in business: The customer is always right. And with the internet and social media taking the world by storm, it’s even easier for customers to give you their criticisms, praise and questions faster than ever before – and in a more public way. With Facebook timelines being the new “comment box,” here are some tips on...

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