1. Unique Selling Propositions: What Makes Your Biz Stand Out?

    Jessica Brown

    As a business owner, it pays to stand out against the crowd. You can do that with a funny mascot, huge advertising budget or catchy jingle. All of those things are swell, but one of the easiest ways to set your business apart from the crowd is to come up with a unique selling proposition (USP). Your USP is basically...

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  2. Why is Google+ a Big Deal?

    Jessica Brown

    When Google+ launched, everyone was looking for an invite. It was the social party of the summer, and everyone wanted a peek inside the front door. And while some say that engagement on Google+ has been lackluster and disappointing, it’s not a smart move to ignore the social network and its benefits. Since Google+ launched on June 28, 2011, it...

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  3. Getting to Know Our Clients

    Jessica Brown

      When we get a new client at Imagebox, we like to get to know more than just the project-specific details. We believe that the best professional relationships are built on mutual understanding and respect, and that’s why we aim to get to know the nitty gritty about the businesses we have the pleasure of working with. In my position,...

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  4. 4 Old School Tools to Help in a High-Tech World

    Jessica Brown

    We email a document for someone to read on their tablet and respond to on their smart phone. We are technology-crazed and always looking to keep up with the Jones’… or maybe the Kardashians. Sometimes we get so caught up in finding out what the latest and greatest technology is that we forget there are great tools right in front of...

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  5. Bitmap Vs. Vector: A Guide to Looking Your Best

    Ali Nagy

    Your company has been selected as one of the sponsors of this year’s most prestigious event. You are asked to provide a copy of your logo to appear on promotional materials. No sweat-you can click and drag it from your website, right? Three weeks later, the day of the event, you are horrified to find that your beloved logo has...

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  6. Apps to Unwrap Your Productivity

    Jessica Brown

    Our smart phones are there to – well – make us smarter. While they can be a distraction with games and text messages, they also have the potential to help us structure our lives and be better planners. Here are a few of my favorite apps to stay connected, organized, and efficient:   Evernote – I use Evernote for everything...

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  7. Advanced Custom Fields: A WordPress Theme Developer’s Best Friend

    Thad Bloom

    Have you ever had to tell a client that a portion of their website is not editable within the WordPress administration? Advanced Custom Fields (ACF) is an essential plugin for WordPress theme developers that will give your client more freedom to manage their website and allow you to take control of how the content is displayed. ACF allows the use...

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  8. Tips for Being a Social Superhero

    Jessica Brown

    Social media is a villain to some small business owners. Its powers include sucking away your valuable time and leaving its users open to fumbles such as accidental posts and negative feedback. But with a few social media management skills, you can turn social media from foe to friend. 1. Make it Short and Sweet Most business owners are intimidated...

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  9. Getting in the Blogging Mindset (Part 2)

    John Mahood

    So now that you know that blogging is important for your business, how do you begin to organize your schedule in order to implement a blogging strategy? Just like any important task on your to-do list, part of getting your blogging done is prioritizing it. Here are a few tips. Create an editorial calendar Step one in getting blog posts...

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