1. Content   •   Copywriting   •   Strategy

    Nonprofit Storytelling Done Right: 5 Steps to Sharing Your Social Impact

    Cory Bosket

    Whether you’re sharing around the water cooler, sitting around a campfire, pitching a prospective client or running for public office, it pays to have a knack for narrative. Good stories have the power to pull at our emotions and grab our attention. Great ones, however; they have the power to spark movements. They can inspire members of your community and...

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  2. Taking Care of Your Visual Brand Part 3: Photos, Icons, and Other Stuff

    Nick Pascuzzi

    “A picture is worth a thousand words.” This is a phrase that’s almost as cliché as most stock photography, but it’s true. Imagery is critical in conveying your nonprofit’s brand and can make a difference in compelling a potential supporter to take action. The wrong imagery can also annoy or confuse your visitors, ultimately affecting your brand’s value. Selecting assets...

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  3. Inspiration for your Brand

    Linn Ruiz-Goubert

    Are you in the process of creating a visual identity for your nonprofit? Whether your organization is brand spanking new or you are overhauling your identity, you might be struggling to come up with ideas. This isn’t unusual. As a designer, I use various resources for inspiration, which, more often than not, can help me come up with fresh ideas....

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  4. Content   •   Strategy

    Putting your best content forward: part 2– discovering the details.

    Caitlin Ewing

    Hello again, awesome reader. In my previous post, I explained why focusing primarily on your new website’s content, while having great supporting design and functionality, will lead to the most successful project outcome. Your organization’s story is the most important asset when connecting with your community – make sure you tell it in the most effective way! In this article,...

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  5. Taking Care of Your Visual Brand: Part 2 – The Identity System

    Nick Pascuzzi

    When it comes to how your nonprofit is seen in the world, your logo is just the tip of the iceberg. It’s just one part of a much larger identity. In my last post, I spoke of how important it is to manage your organization’s logo, but underneath that logo a much larger, effective identity system should exist. The Identity...

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  6. 5 Tips for Using Instagram for Your Nonprofit

    Chad Warren

    Instagram began popping up on mobile phones about 5 years ago, and hasn’t stopped growing since. This social media network is often used to share creative and captivating images and video. Instagram has allowed the most novice photographer to create great looking photos and videos. The most successful Instagram accounts out there are constantly experimenting and showing off their photography/videography...

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  7. Human-Centered Design: A Powerful Tool for Brainstorming

    Linn Ruiz-Goubert

    As a graphic designer, Human-Centered Design (HCD) has been an extremely useful tool for generating ideas on the fly and creating strong solutions. It is essentially brainstorming on a deeper level. What’s great about HCD is that not only is it a powerful tool, but anyone can do it! The basic supplies needed for most HCD techniques are markers, paper,...

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  8. Why I Love Working With Nonprofits

    Brad Meucci

    In a few months I will celebrate my six year anniversary as an Account Manager at Imagebox. During my tenure I have had the opportunity to work with a wide variety of clients, some great, while others not so much. One thing I have found during my experience is that there’s one client ‘type’ that always seems to be a...

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  9. Plugins Plugins Plugins

    JD Tinney

    While plugins may initially solve certain WordPress issues your team may discover, installing them haphazardly can potentially cause more problems down the road. Sometimes plugins are useful, but when you get too many interacting and running on your nonprofit’s website, compatibility issues may arise. Your site speed could change drastically from installing one or two unneeded plugins. Site security can...

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