1. Tips and Tricks   •   Video

    Nonprofit Filmmaking for the Web

    Nick Conti

    There is no denying the importance of video and visual storytelling as a key marketing tool. According to Into Focus: Benchmarks for Nonprofit Video and a Guide for Creators,  80% of nonprofit respondents say video is important to their nonprofit. And 91% feel it will only grow it’s importance in the next three years.   Your impact story is one...

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  2. Content   •   Photography   •   Tips and Tricks

    Your Nonprofit Deserves Great Photography

    Nick Conti

    When you’re gathering photos for your nonprofit website, you want to be sure they communicate your message loud and clear. Your inspiring story deserves better than an iPhone photo with a filter slapped on it or a friend experimenting with a ‘fancy camera.’ Great photography will help you cut through all the noise, communicate your message and not easily be...

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  3. Branding   •   Copywriting   •   Industry

    Your Nonprofit Mission Statement Could Use Some Moxie

    Cory Bosket

    “Spreading ideas.” “Celebrating animals, confronting cruelty.” “Story by story, we bring you the world.” What do these statements have in common? They stand out, engage our emotions, and most importantly, they are remembered. They are mission statements, and it’s not surprising that they represent some of the biggest nonprofits in the country.     All too often, writing a mission...

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  4. Marketing   •   Social Media   •   Video

    And We’re Live…

    Cory Bosket

    Instagram, Twitter and Facebook. Together they represent the biggest social media channels in the country. But they also share one more thing in common. Live videos. With Instagram’s rollout of their own mobile live streaming feature, all the big players in social media are in the game of live mobile video. Live video isn’t the next ‘it’ thing in media....

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  5. Website Accessibility 101

    Ashley Fennell

    Why is web accessibility so important? The internet is ingrained into our daily lives. We wake up and check the news, weather and email all before leaving bed.  But have you ever needed to do these tasks using a screen reader or keyboard navigation? The goal of an accessible websites is to provide universal access to everyone regardless of how...

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  6. Content   •   Copywriting   •   Strategy

    Nonprofit Storytelling Done Right: 5 Steps to Sharing Your Social Impact

    Cory Bosket

    Whether you’re sharing around the water cooler, sitting around a campfire, pitching a prospective client or running for public office, it pays to have a knack for narrative. Good stories have the power to pull at our emotions and grab our attention. Great ones, however; they have the power to spark movements. They can inspire members of your community and...

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  7. Taking Care of Your Visual Brand Part 3: Photos, Icons, and Other Stuff

    Nick Pascuzzi

    “A picture is worth a thousand words.” This is a phrase that’s almost as cliché as most stock photography, but it’s true. Imagery is critical in conveying your nonprofit’s brand and can make a difference in compelling a potential supporter to take action. The wrong imagery can also annoy or confuse your visitors, ultimately affecting your brand’s value. Selecting assets...

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  8. Inspiration for your Brand

    Linn Ruiz-Goubert

    Are you in the process of creating a visual identity for your nonprofit? Whether your organization is brand spanking new or you are overhauling your identity, you might be struggling to come up with ideas. This isn’t unusual. As a designer, I use various resources for inspiration, which, more often than not, can help me come up with fresh ideas....

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  9. Content   •   Strategy

    Putting your best content forward: part 2– discovering the details.

    Caitlin Ewing

    Hello again, awesome reader. In my previous post, I explained why focusing primarily on your new website’s content, while having great supporting design and functionality, will lead to the most successful project outcome. Your organization’s story is the most important asset when connecting with your community – make sure you tell it in the most effective way! In this article,...

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