Author Archives: John Mahood

  1. 9 Reasons Why Your Nonprofit Should Start Blogging Now – Part 1

    John Mahood

    Welcome to the first of three articles meant to move you from procrastination to productivity in doing what you know you should have been doing for years, blogging. We’ve all heard that this simple practice will grow our businesses and enhance our lives. However, if you’re like me, writing has always been a struggle. Getting past the struggle is easier...

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  2. Can Bad Design Be Blamed on Focus Groups? Short Answer: Yes

    John Mahood

    Wait a minute! It must be the designer’s fault. In this article, I hope to explain why the world is full of mediocre, uninspired design. Part of the reason is that not every designer is a “good” designer. Twenty-five years ago, the average person had never heard of graphic design, and only a rare few were familiar with terms such...

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  3. Imagebox Team: Meet Jessica!

    John Mahood

    Our in-house wordsmith helps craft messaging for our clients in her role as Strategic Storyteller.  Get a behind-the-scenes look at the woman who helps put the words in our mouths (and on our social media sites.) How long have you been with Imagebox? I started with Imagebox in March, so just over 3 months. What did you do before joining...

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  4. Getting in the Blogging Mindset (Part 2)

    John Mahood

    So now that you know that blogging is important for your business, how do you begin to organize your schedule in order to implement a blogging strategy? Just like any important task on your to-do list, part of getting your blogging done is prioritizing it. Here are a few tips. Create an editorial calendar Step one in getting blog posts...

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  5. Why Blogging is Important for Your Business (Part 1)

    John Mahood

    In order to create a blog strategy and implement it in an efficient way, a good bit of planning needs to take place. Which is why a lot of small business owners end up dropping the ball when it comes to updating their blog regularly. But in today’s world, of search engine optimization strategies and social media sharing, failing to...

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  6. The Weakest Link: How Content Marketing Has Replaced Link Building

    John Mahood

    Once upon a time, the secret recipe to ranking highly in search engines was one simple step: Link building. Solely focused on increasing the number of inbound links to your site, there was zero emphasis put on creating great content to pull in those searching for products and services like yours. In outdated link building strategies, you could simply use...

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  7. Hello world!

    John Mahood

    Welcome to the new 2011 version of Imagebox.com. Normally I’d write a clever title to this blog post, but WordPress’ default “Hello world!” somehow seemed appropriate. It’s been 9 years since we’ve redesigned our website and the company has come a long way in that time. Imagebox began in 1996 as a freelance business from my home office. I took...

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