Every day, we are bombarded with lists of “top marketing tips” and “tweetable statistics.” But what do they actually mean when it comes down to your business? Here are 5 interesting marketing statistics, and why they should matter to you when thinking about your internet marketing strategy:
1. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
What it means: Content marketing isn’t just great for showing your knowledge and expertise in your area – it’s cost-effective! While traditional marketing, which incorporates paid advertising and pricey PR, have forced companies to downsize in other areas, content marketing reduces your cost so that you can use your money to gain leads and customers.
2. 40% of tablet owners said they have looked up information on a show on their tablet while they were watching that same show.
What it means: Having a responsive website means a lot! Customers aren’t just viewing your website on a desktop computer anymore. Sometimes they are viewing it on a laptop, tablet, or mobile phone. We’ve talked before about how the “fold” is no longer a good way to measure where your important content should go on a page, but something you CAN do to make viewing a web page easier for your customers is by having a responsive site that will make it easy for them to navigate no matter the device they are on.
3. The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages.
What it means: Blogging DOES get your website more traffic, and it helps to give you more opportunity to include important keywords in your indexed pages. While SEO tactics like link building have made way for newer tactics like content marketing, keywords are still extremely important to include in your content. And if you want someone to create a useful link back to your website, you need to be creating content that they would want to send their readers to.
4. Twenty percent of all internet page views come from Facebook.
What it means: Many business owners fail to see the ROI when it comes to social media. But believe me (and the stats), your customers are absolutely there! Failing to take advantage of the outreach you can get from social media means missing out on many channels to get your message to your customers. The more ways in which you reach out to them, the more likely they will be to hear that message… especially when so many internet views come just from Facebook.
5. Forty percent of Facebook’s active users are over the age of 35.
What it means: Teenagers and young adults aren’t the only people tweeting, liking, and commenting on the internet. Heads of households in charge of their family’s financial decisions are very likely to see your update or Facebook ad. While youth may be quicker to adapt to new technology, baby boomers are catching on quickly and using the internet to make more of their buying decisions.